Let's just face it. When it comes to innovations and improving products/services, customers just do not give much valuable feedback. Wait, maybe it's an extreme position. So, let me just rephrase it: "Customers do not usually give tips on product improvements. They typically complain about a bunch of things, and companies make incremental changes to satisfy the customer needs".
When sending out a survey to gauge customer satisfaction, interest, and what not, it usually goes like this....
- "What feature did you like the most about our product?"
- "How much are you willing to pay for our product?"
- "How satisfied are you?"
- "What can we do to improve our service?"
Instead, try using negative tone to give a twist, like...
- "Why would you not use our product?"
- "How didn't we serve your needs?"
Try this, and tell me some interesting stories.