For those of you who've never lived the life of startups, here's the thought process to get ideas going.
Ideas to Execution (startup style)
- Boss: "We don't have $$, but come up with something awesome."
- Peon: "Yes, sir. We'll juice our brains as much as possible to get something going as soon as possible. It's a matter of life or death situation for me."
Ideas to Execution (big company style)
- Boss: "Come up with the best idea ever."
- Peon: "Yes, sir. We'll talk about it with the teams. What's our budget?"
- Boss: "Come up with the idea first. We'll see if we can fund that idea."
- Peon: "Yes, sir. What's our budget?"
You get the idea. Neither is a good or bad thing. The pecking order of executing an idea is just different. Budget is already out of the equation (mostly in early-stage company marketing stuff), so the $$ discussion never happens. Ideas make everything happen in startups.
It just takes different personalities to operate under these two different conditions. Trust me. Not having the $$ to make an impact sucks, but it's such a beautiful act of startup life. On the other hand, having a set $$ creates artificial boundaries to think big.
Where do you fit into this picture, dear readers?